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Performance Max for Developers - Asset Groups

Google Advertising and Measurement Developers

This is the fifth episode in an 8-episode series about creating Performance Max campaigns with the Google Ads API. In this episode, we’ll discuss Asset Groups - what they are, how to use them, and how to integrate them into your application.

Resources:

Performance Max Interactive Guide: https://developers.google.com/google-ads/api/interactive-guides/performance-max

Performance Max Retail Guide: https://developers.google.com/google-ads/api/docs/performance-max/asset-groups

Bulk Mutates Guide: https://developers.google.com/google-ads/api/docs/mutating/bulk-mutate

Provide feedback on Performance Max: https://developers.google.com/google-ads/api/docs/performance-max/feedback

Chapters:

00:00 Intro

01:42 What is an asset group?

06:19 Implementation example

Performance Max for Developers - Asset Groups | Knoovi