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Not sure how many asset groups to create in your Google Ads Performance Max campaign? In this video, I’ll show you how to structure your PMax campaign using proven Performance Max best practices we apply in real Google Ads account audits for ecommerce stores.
You’ll learn:
✅ What asset groups are and how they work in Google Ads Performance Max campaigns
✅ The 3 key factors that impact how many PMax asset groups you should use
✅ Why most PMax campaign setups fail to scale and how to avoid common Google Ads mistakes
✅ When to split asset groups by audience signal, product category, or ad theme
✅ How to structure your Google Ads campaign setup for better PMax optimization
✅ The truth about PMax remarketing and what happens when asset groups are split too much
Whether you're just learning how to run PMax campaigns, or trying to fix a broken Performance Max structure after an audit, this video gives you clear, actionable advice.
We’ve optimized hundreds of Google Ads Performance Max campaigns — now you can learn exactly how we structure PMax campaigns for better ROAS, more control, and easier optimization.
🔗 Related Videos:
🕘 Timestamps:
00:00 – Intro: Are you using the right number of asset groups?
00:20 – What is an asset group in PMax?
01:00 – 3 factors that affect asset group count
01:55 – When to keep it simple in your Google Ads Performance Max campaign
02:37 – When to split asset groups by audience or theme
03:54 – Common PMax mistakes with structure
04:22 – Final tips + how to get help
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