Performance Max may be automated, but that doesn’t mean you have to give up control. In this video, I break down how to structure your asset groups strategically to guide Google’s AI—and drive better results.
You’ll learn:
âś… What asset groups really do in Performance Max
âś… How to segment by product type, audience intent, and funnel stage
âś… Why audience signals still matter
✅ How to measure what matters—even when Google hides the details
Plus, I share a few insights (and analogies) from the trenches to help you stay in control, increase ROAS, and stop letting Google blindly spend your budget.
📌 If you’re running ecommerce campaigns with Performance Max, this is a must-watch before Q4 ramps up.
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Happy Marketing!
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