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Get More help from Aaron with your Google Ads Campaigns:
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Want better results from your Google Ads search campaigns? In this video I walk you through the exact optimisation process we use to drastically improve performance for our community members and for clients and businesses like yours.
It all comes down to my STAB framework, the four core levers that every optimisation action falls under:
S is Spending and Segmentation. Find your winners, spend more there, and cut the wasted spend.
T is Targeting. Your keywords, search terms, locations, audiences and devices.
A is Ads and Landing Pages. Lift your click through ratio and send traffic to a high converting page.
B is Bidding. The smart bidding strategies that scale your results.
Timestamps:
00:00 Introduction to Optimising Google Ads Search
00:54 My STAB Framework for Optimising Google Ads
04:22 S: Spending and Segmentation
08:40 T: Targeting and search terms
11:06 A: Ads and Landing Pages
15:05 B: Bidding strategies
17:09 Wrap up and extra training