Recently, Google Ads announced a few updates to how we can measure conversions for our campaigns. These updates can either help our automated bid strategies, or give us more insights into campaign performance. We'll cover the three updates in this video. They are Conversion Goals, Tag Assistant within Google Ads, and Explanations.
0:32 - Conversion Goal Updates in Google Ads Campaign Creation
1:51 - How to Update a Goal Category for a Conversion in Google Ads
2:56 - Indicating Conversion Goals as Primary vs Secondary Actions
4:34 - Using Tag Assistant for Conversion Action Troubleshooting
7:50 - Getting Explanations to Show Up in the Google Ads Interface
9:34 - Example of Explanations in Google Ads
#googleconversionmeasurement #googleadsconversions #googleconversions
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