How do you know if the App Campaign is actually performing well? When should you wait for data and when should you start making decisions?
You can connect with me on LinkedIn and send me the details of the issue so we can determine the appropriate consultation:
In this video, I will explain:
* How to read app campaign data correctly.
* The impact of SKAN and data latency on iOS.
* The difference between Leading and Lagging Metrics.
* When to focus on CPM and CTR.
* The difference between Ad Networks data, MMP, and Backend.
* Types of App Campaigns and the goal of each type.
* How to choose the right Campaign Objective for the app stage.
If you have an issue with the app such as:
* Many installs without purchases.
* High CPI or CAC.
* Issues with tracking or attribution.
* Not sure whether to start an Install, App Event, or Purchase Campaign.
* Need to connect the MMP with Meta, TikTok, or Google.
* Need to understand the reason for slow app growth.
You can connect with me on LinkedIn and send me the details of the issue so we can determine the appropriate consultation: