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Evaluating your iOS SKAdNetwork report

Google Ads

Get actionable insights from your SKAdNetwork data with our step-by-step walkthrough of a SKAdNetwork report in Google Ads. In this video, you’ll learn how to analyze key SKAdNetwork report fields and calculate performance metrics like CPI and CPA.

Be sure to check out our other videos in this series to learn more SKAdNetwork fundamentals and how to drive better iOS measurement and performance → https://www.youtube.com/playlist?list=PL9piTIvKJnJM383Cp5bSNjOGu1ec7OAIu

Check out our additional iOS help center guides:

Guide on driving better performance and measurement for iOS App campaigns → https://support.google.com/google-ads/answer/10384955

Guide on setting up your SKAdNetwork conversion value schema → https://support.google.com/google-ads/answer/13286653

0:10 - Agenda

0:24 - Accessing your SKAN report

1:01 - Key SKAN report fields

3:51 - Evaluating key performance metrics

Evaluating your iOS SKAdNetwork report | Knoovi