What Is The Google Display Network (GDN)? Where Ads Run and How Targeting Works

Learn about the Google Display Network aka the GDN in this video. I will answer what the Google Display Network is, how targeting works, different ad types, how to create Google Ads campaigns that run across the GDN, and different ways to put your advertisements on websites. In addition, I will also cover how publishers and website owners can use Google AdSense to put advertisements on their own websites as well.

Helpful Videos and Playlists:

Google Display Network Advertising Tutorials: https://www.youtube.com/playlist?list=PLCKZKQoSq6y4GSNaqu0dWM1u6lWfN9Lsa

Google Display Ads Tutorial: https://www.youtube.com/watch?v=NbfaQhlWNQ4

Google Ads Tutorial: https://www.youtube.com/watch?v=nLH8sIM6xVE

Google Display Network Targeting: https://www.youtube.com/watch?v=DtkccDSEMyc

Google Ads Smart Display Campaign Tutorial Step-By-Step: https://www.youtube.com/watch?v=aK0r-W_VsZY

What Makes Up The Google Display Network?

- Websites

- Mobile Apps

- Videos

- Gmail

About the Google Display Network:

- Over 2 million websites

- All of YouTube

- Gmail Inboxes

- Reaches 90% of the internet

Google Display Network Targeting:

- Locations

- Languages

- Audiences

- Demographics

- Content

- Targeting Expansion

- Automated Targeting

Google Display Network Ad Types:

- Responsive Display Ads

- Banner Ads

- Video Ads

- Gmail Ads

- Lightbox Ads aka Engagement Ads