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Google Ads Display Network Optimization Ideas

Name: Google Ads Display Network Optimization Ideas
Uploaded: 2023-02-27T12:00:07+00:00
Duration: 14 min 51 s

Paid Media Pros

Google Display Network Campaigns need regular maintenance and optimization to ensure they're hitting your marketing goals. In this video, we'll discuss some of the optimizations we make in our accounts from starting bidding strategies, ad copy stats, optimized targeting, placements, and content controls.

1:05 - When Google Display Campaigns Don’t Get Traffic with Max Conversions Bidding

3:41 - Best Practices for Reviewing Display Ad Copy & Making Good Optimizations

5:49 - Viewability Stats to Add to GDN Ads During Review for More Accurate Testing

8:04 - Accurately Comparing Performance Across GDN Banner/Image Ads

9:17 - How to Review Optimized & Expanded Targeting Performance & Turn It Off

10:49 - Reviewing Placement Performance & Excluding Mobile App Placements

12:41 - Adjusting Content Controls at the Campaign Level

#googledisplayads #googledisplaynetwork #optimizegoogledisplayads

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