If you are still trying to out-trade Google by tweaking manual bids every day, you are fighting a losing battle. The era of granular manual control is over.
I see a clear split in the accounts we audit right now. The brands scaling past £100k a month have stopped fighting the machine and started steering it, while everyone else is still stuck running plays from 2019. In this video, I break down exactly how we are running ads going into 2026 and why trying to micromanage the auction is actively holding your account back.