Google Ads tutorial part 3: how to run Google Ads DSA as a feeder campaign for lead generation. The Google Ads campaign structure nobody teaches.This Google Ads tutorial shows you how to build a Dynamic Search Ads (DSA) campaign the right way, as a feeder, not a main campaign.
If you're running Google Ads for lead generation, this is the Google Ads strategy that finds converting search terms automatically and feeds them into your main Google Ads search campaigns. After managing £100M+ in Google Ads spend, this is the one Google Ads campaign I build in every single lead generation account.
🤖 Ready to build your future-proof business? Get started here:
Enjoy That? Your Next Watch Is Below 🍿
Follow me on other platforms:
Why watch?
If this is your first time here, hi, I’m Michael!
I’ve spent the last decade running digital marketing campaigns that manage millions in ad spend every month, and for the past 3 years I’ve been obsessed with building AI + automation systems that save businesses real time and money. Along the way, I’ve become a top 1% Upwork freelancer with over $500k earned helping companies grow and scale.
But this channel isn’t about me, it’s about you. Too many people talk theory when it comes to AI and automation. I’m here to cut the fluff and show you real systems, real builds, and real strategies you can copy and use to actually work smarter (not harder).
My goal is to help you build smarter systems that free up your time, grow your business, and ultimately give you more freedom in life 🙏
If that sounds good, hit like, tap subscribe, and drop a comment with what you’d like me to cover next. Thanks for being here!
Chapters:
0:00 - DSA Is Not A Lazy Campaign (Most Powerful Keyword Research Tool)
0:54 - Feeder Campaign vs Main Campaign (The Trick)
1:24 - Campaign Build: Settings Walkthrough
3:05 - Audience Observation (Not Targeting)
4:16 - Skip AI-Powered Ads and Asset Generation
5:05 - DSA Campaign Created (Empty, Need Ad Groups)
6:03 - DSA as Hunter-Gatherer (Find, Promote, Negative)
7:06 - Specific Pages vs All Web Pages Decision
8:58 - Emergency Plumber Ad Group Build
10:04 - Water Heater Second Ad Group Example
11:05 - Duplicate Campaign Method (Speed Technique)
12:40 - All Web Pages Approach (When to Use)
14:03 - Negative Keywords in DSA (50 Generalized Terms)
15:05 - URL Exclusions Strategy (Mirrors Negative Keywords)
17:07 - Two Options: Granular vs All Web Pages
#googleads #googleadsstrategy #googleadstutorial #googleadscampaign