SKAGS (which sounds like a dirty insult, but actually stands for Single Keyword Adgroups) are a method of setting up PPC campaigns for a hyper granular focus.
Essentially, it means having an adgroup for every single keyword within a campaign.
The idea is that it should hopefully lead to a better quality score and CTR for your campaign keywords.
However, in this video I break down why SKAGS might not be the best idea...
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