Google’s Performance Max campaigns just got a major transparency upgrade—and it’s a game-changer for your ROI. In this video, I break down:
What’s New: Channel-level reporting across Search, Shopping, YouTube, Display, Gmail, and Discover
Why It Matters for Ecommerce: Pinpoint underperformers, optimize bids and creatives, and split campaigns for max ROAS
How to Access It: Exact navigation in Google Ads (Campaigns → PMax → Insights → Performance by Channel)
Make Each Click Count Plays:
Channel ROAS Review
YouTube Direct-Response Testing
Display Budget Refinement
Shopping-First Strategy
Asset Group Deep Dives
Cautions & Limitations: Directional data only, no bid adjustments per channel yet
đź“š Useful Links
Make Each Click Count Book Series
– Google Ads
– Google Shopping
Email Me at info@makeeachclickcount.com for questions or PPC coaching
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💬 Drop your questions below—let’s make each click count!