In this video, I share a quick tip about a new feature in Google Ads Performance Max that allows you to block specific age groups from seeing your ads. This is done through the campaign settings, and it's crucial to understand that while you can target ideal audiences, PMAX may still reach others outside those groups. I also highlight that excluding the "unknown" age group can significantly reduce your potential audience, as it typically accounts for about 30% of traffic. Please consider this when setting your age exclusions, and I hope you find this tip useful!
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