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Google Ads Location Targeting Options

Name: Google Ads Location Targeting Options
Uploaded: 2020-09-10T17:14:01+00:00
Duration: 4 min 20 s

dSmart Marketing

#dSmart

Google Ads Location Targeting is one component of many where you can help reduce the cost of your campaign's conversions. In this location targeting tutorial video, we will cover different options for geo-targeting at the campaign-level with Google Ads. We will cover everything you need to know about Google Ads location targeting to have the most granular control over your location bids. As a bonus, we will also show you a great tip on blocking your excluded locations in the most effective way. We will also include some AdWords Geo-Targeting best practices such as changing your default location options. During this training tutorial, we will also delve into the Adwords advanced locations where you can gain even more control over your location targeting.

The process is much the same for YouTube, Facebook and Instagram Advertising as well as for Google's Display Network.

Location targeting is not set at the ad group level like some settings, but rather at the campaign level.

If you would like our help refining and optimizing your Adwords account, visit us at: https://dsmartmarketing.com/google-adwords-video-course-2020/ and pre-order our "ultimate Google Ads (Adwords) Training Video" for free for a limited time.

Also, check out these other YouTube Google Ads tutorials that deal with location targeting and retargeting:

Google Ads Location Targeting Options by: Surfside PPC - https://www.youtube.com/watch?v=FOOzuFkSwDs&t=2s

How to Retarget Your Visitors and Drive Visitors Back to your Website by: Neil Patel - https://www.youtube.com/watch?v=2uk_fXZ_xnI&t=2s

Locations can be targeted through Google Ads in many ways such as:

- Country: Target a specific country or countries where your customers are likely to be located. This would be a fairly broad way of targeting such a large geographical area and offer less pricing control.

- Region - This is helpful for locations such as within the UK.

- State - California, Florida, Texas, New Jersey, Etc.

- Nielsen® DMA® regions

- Congressional district

- County

- Municipality

- City - Los Angeles, New York, Chicago, Houston, Etc. (You can choose to target cities specifically or as a radius around the city or cities.

- Postal code

- Airport

- Borough

- City region

- Neighborhood

- University

- District

- Radius Targeting: Radius targeting allows you to target a specified radius around any area(s) you want.

Occasionally, Google may suggest some other targeting options. Make certain that these suggestions are in your campaigns best interest. Many of Google suggestions are not, so just make certain to weigh them out before implementing.

You can also design ads specific to different locations by separating your locations into different ad groups. This can also help increase you ROI and your ROAS (Return on Ad Spend). This is because when you make ads specific to different locations, you're able to better personalize your ads to different cities such as "best service provider in Dallas".