Discover how to create Google Ads Dynamic Search Ads and add them to an existing search campaign. Google AdWords Dynamic Search Ads can help you expand your existing campaign with dynamic ad targets and they are simple to set-up. All you need to do is choose to target a Google Ads category, use one of your pages or multiple pages on your website, or use your entire website to set-up dynamic ad targeting. I prefer to use one dynamic ad target in each ad group to keep everything organized, which is very useful as you set-up your campaign.
Dynamic Search Ads are not a brand new feature, but you can create either Standard Ad Groups in Google Ads that target keywords or you can create Dynamic Ad Groups in Google Ads that use your website for targeting. This feature has improved over the years and you will find that the search terms that people type in will be very relevant for your campaign.
Dynamic Search Ads will use your website to target ads, so it is great for large websites with a lot of content or a lot of inventory. You can find unique keywords that will promote your products and services. In addition, you don't have to create tons of unique advertisements because Google will dynamically help you create advertisements based on your targets and what people type in. The only websites that should avoid using Dynamic Search Google Ads are the ones that are constantly changing with daily deals, products that go in and out of stock, and limited time only offers. However, almost every website that is running Google Ads should at the very least test Dynamic Search Advertisements through Google AdWords.
In order to create Dynamic Search Ads, you need to create a new Ad Group and make sure you choose 'Dynamic' rather than standard under the Ad Group Type dropdown menu. Next, you will have to name your Ad Group and set your bid. I generally bid slightly lower on Dynamic Ad Groups and slightly higher when I am targeting keywords.
Next, you need to choose your targeting method, which can be a Category, Page on your website, Pages on your website, or your entire website.
Next, you need to create your Dynamic Ads, which just involves you writing 2 description lines. Google will create a relevant headline for your ad and send traffic to the most relevant landing page. Dynamic Ads can use what people are typing in to direct people to the best pages on your website.
Dynamic Ad Targets:
Landing pages from your standard ad groups: All webpages that you’re currently running search ads against, across all of your accounts. This targeting option makes it easy to increase traffic on the webpages you’re already using as landing pages in existing ad groups and campaigns.
Categories: Sets of landing pages organized by theme. You decide which sets of pages to target, how to group similar pages, and the level of granularity.