Learn the exact step-by-step strategy to attract high-quality interior design clients.
If you are struggling to generate leads for your interior design business, your Google Ads campaigns may be set up incorrectly. In this video, I reveal how I've spent over $3 million on local advertising to create a proven, high-converting framework specifically for design professionals. You will learn how to choose the right keywords using the Google Keyword Planner, how to avoid common bidding mistakes that drain your budget, and the proper way to structure your campaigns for maximum ROI. We will cover technical settings like location targeting, audience segments, and how to write compelling ad copy that leads customers to call your business. Whether you are a solo decorator or managing an agency, this guide provides the blueprint for getting consistent, high-quality inquiries. By switching to a focus on exact match keywords and granular location control, you can stop paying for wasted clicks and start filling your pipeline with projects. Watch until the end to discover how to set up your account for long-term growth and effective lead management.
• Master keyword research to find high-intent terms and avoid expensive, irrelevant clicks.
• Learn why switching your bidding strategy to CPC with a maximum cap prevents wasted ad spend.
• Discover the importance of granular location targeting to ensure your budget is spent only in your service areas.
• Implement effective ad copy and extensions like call buttons to increase your click-through rate.
• Understand the vital role of conversion tracking to optimize your campaigns for real business results.
0:00 - Why your Google Ads campaigns are failing
0:30 - Using Google Keyword Planner to find the right traffic
2:15 - Understanding top of page bid and CPC
4:00 - Setting up your search campaign objectives
5:30 - The biggest mistake: Choosing the wrong bidding strategy
7:15 - Advanced location targeting vs radius pins
9:00 - Optimizing with audience segments and scheduling
11:30 - Writing high-converting ad copy and keywords
15:00 - Adding site links and call extensions
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