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Why You Should Actually Use Google Ads Broad Match Keywords

Aaron Young | Google Ads | Define Digital Academy

Let’s have a real discussion about Broad Match keywords and WHY they are now required for most businesses in 2026

👉 Get my Smart Bidding Checklist here: https://www.definedigitalacademy.com/smart-bidding-checklist

I will be honest, if you had of asked me before 2022 if I would ever say that Broad match keywords are a key requirement for success with Google Ads, I would have laughed at you 🤣

But this the reality of the world we now live in, that for success with Google Ads in 2026 you will need to use Broad Match keywords.

In this video I explain WHY!

👉 Get my Smart Bidding Checklist here: https://www.definedigitalacademy.com/smart-bidding-checklist

Get More help from Aaron with your Google Ads Campaigns:

👉 Take Control of Your Own Business & Learn to Use Google Ads Profitably: https://www.definedigitalacademy.com/google-ads-mastery

👉 Apply for DDA: On Demand now and let's Grow your business with Google Ads together: https://www.definedigitalacademy.com/on-demand

👉 Get Help with your Google Ads: https://www.definedigitalacademy.com/how-can-we-help

Why You Should Actually Use Google Ads Broad Match Keywords | Knoovi