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Using Keyword Match Types In Google Ads

Loves Data

In this video, you will learn about the different keyword match types in Google Ads, including broad, phrase, exact, and negative match keywords. Plus, when to use the different keyword match types in your search campaigns, and what happens when you add the same keyword with multiple match types.

Visit our YouTube channel for more videos: https://www.youtube.com/c/LovesData

JUMP TO A TOPIC:

00:00 Introduction

00:18 Broad match keywords

01:01 Phrase match keywords

01:49 Exact match keywords

02:17 Close variants

02:40 Match types compared

02:59 Negative match keywords

03:56 When to use the different match types

06:24 Conclusion

05:08 Duplicating keywords with match types

Using Keyword Match Types In Google Ads | Knoovi