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Google Ads Keyword Match Types Explained

Name: Google Ads Keyword Match Types Explained
Uploaded: 2024-04-29T10:00:45+00:00
Duration: 9 min 8 s

Aaron Young | Google Ads | Define Digital Academy

This is why I don't use Phrase Match Keywords anymore!

As you know Google Ads has changed how it targets user searches with it keyword match types.

While there are still 3 different types of keyword match types you can use in Google Ads being [exact], “phrase” and broad, because these match types operate differently for best results you also have to updated how to use keyword match types with Google.

👉 Optimise your Google Ads campaigns the RIGHT way with my UPDATED Optimisation Checklist for Search, Performance Max & Display campaigns: https://www.definedigitalacademy.com/service-based-checklist

#googleadstutorial #googleads2024 #googleadstutorial

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For more details from Google about match types check out: https://support.google.com/google-ads/answer/10286719?hl=en-AU#:~:text=In%20February%202021%2C%20Google%20Ads,the%20meaning%20of%20your%20keyword