Google Ads Keyword Match Types Tutorial 2022

Learn everything you need to know about keyword match types in Google Ads. There are 3 keyword match types in Google Ads: Broad Match keywords, Phrase Match keywords, and Exact Match keywords. Keyword matching has improved over the years as Google has continued to learn more about keywords and search intent. In this video, I will go over each keyword match type, when you should use them, best practices for keyword match types, and some examples from my own campaign.

Helpful URLs:

Google Ads Keyword Match Types on Surfside PPC: https://surfsideppc.com/keyword-match-types/

Google Ads Tutorial: https://surfsideppc.com/google-ads/

Google Ads Keyword Research Tutorial: https://surfsideppc.com/google-ads-keyword-research/

Google Keyword Planner Tutorial: https://surfsideppc.com/google-keyword-planner/

How to Use Google Keyword Planner: https://www.youtube.com/watch?v=lUVsZy4Ny8w

Create Google Ads Campaigns with Google Keyword Planner: https://www.youtube.com/watch?v=UJUOgXA-ttA

Google Keyword Planner Tutorial: https://www.youtube.com/watch?v=tDFOmIHxBas

Google Ads Keyword Research: https://www.youtube.com/watch?v=d-rUP5TKoW4

Google Ads Keyword Match Types:

Broad Match - Your Google Ads may show on any search terms that are similar or simply relate to your targeted keyword.

Phrase Match - Your Google Ads may show on searches that include the meaning of your keyword and close variants. This match type will include search terms that have the same meaning as your keyword.

Exact Match - Your Google Ads may show on searches that have the same exact meaning as your keyword.