How Google Ads is organized. Google Ads is organized into three layers:
a) Account
b) Campaigns
c) Ad Groups.
Your account is associated with a unique email address, password, and billing information. Your campaigns have their own budget and settings that determine where your ads appear.
1) It’s best to have about 3-5 keywords per ad group.
2) If you have more than that, consider breaking them down further; the more targeted and specific your ad groups are, the easier it is to tell what’s working.
3) Remember, budgets are set at the campaign level.