Sitelink extensions in Google Ads allow you to link to different pages on your site directly from your ad. They're a great way to get extra real estate in the search results and provide additional information about your products/services.
Sitelink extensions can be added at the account, campaign or ad group level. Use this to get super specific for your sitelinks so that they add valuable information to searchers.
To add sitelink extensions simply go to 'Ads & Extensions' and click on the 'Extensions' tab. Click the blue '+' button and select 'Sitelink Extension' from the drop down menu. Choose whether you want to add the extension to the account, campaign or ad group.
The title and final url are required, while the description is optional. It's best practice to include a description so there's the option for Google to show extended sitelinks in your ad.
Finally, set a schedule if you need to, or a start/end date for your sitelink extension to show.
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