In this tutorial I set up a full Google Search campaign using Google Ads Editor and show you the exact workflow I use when building campaigns for clients.
Learn how to create campaigns, structure ad groups, add keywords, set match types, add callouts and build responsive search ads. I also show you how to avoid the defaults that increase spend and how to review warnings before publishing.
Contents:
0:00 Intro
1:11 Google Ads Editor interface explained
1:54 Create a campaign
7:45 Structure ad groups
9:49 Build responsive search ads
11:54 Add keywords
12:43 Set keyword match types
13:38 Add callouts
15:59 Post your campaign
Why use Ads editor?
Google Ads Editor is one of the most useful tools for PPC. It lets you bulk edit, copy and paste assets, manage bids, work offline and sync changes only when you are ready. If you want to move faster and build cleaner campaigns, the editor is worth learning.
#ppc #googleads #digitalmarketing