I wanted to walk you through the exact Google Ads campaign structure I use for local service businesses because it’s the one framework that consistently produces predictable, high-quality leads.
After working on so many accounts, I’ve learned that splitting your campaigns into the right ad groups, using both phrase and exact match, and letting the data show you what actually converts is what separates profitable setups from wasted spend.
In this video, I break down how I build those three core ad groups, why they matter, and how they give you clarity you just don’t get when everything is lumped into one place.
I also show you how I choose keywords, negative keywords, and match types so you can avoid burning budget on traffic that sounds “close enough” but never really turns into calls.
By the end, you’ll understand the structure I rely on every day for mechanics, plumbers, HVAC, pest control, detailing — pretty much any local service — and how to build it out confidently for your own campaigns.