Negative keywords can now be used at the campaign level in Performance Max (PMax) campaigns. In this Marketing O’Torial, Christine Zirnheld (aka Shep) from Marketing O’Clock explains how to use them and walks you through where to find them in your account.
Watch the tutorial to learn:
▶️ How to add negative keywords in PMax
▶️ The current limitations for PMax negatives
▶️ Strategies you can use to work around the limitations
đź‘Ť Like, Share, and Comment!
If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.
📲 Follow Us on Social Media:
Twitter: @MarketingOClock
📱 Follow Us on Social Media:
Twitter: @MarketingOClock
--------------------------------------------------------------------------------------------------------------------------------------------