I teach STEP-BY-STEP how to set up your first profitable advertising campaign using Google's platform in under five minutes. This covers pay-per-click basics, keyword bidding strategies, campaign setup process, ad auction mechanics, Quality Score optimization, and budget management fundamentals for beginners.
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ā Travis
About:
I break down Google Ads fundamentals in this beginner-friendly tutorial, explaining how the pay-per-click advertising platform connects businesses with customers through search engine marketing.
Topics I cover in this video:
ā¢ Organic search results vs paid ad placements - Understanding the difference between free rankings and sponsored advertisements on Google search pages
ā¢ Keyword bidding strategies - Real examples using Fat Bomb, Keto, Paleo, and Healthy Fats product keywords to demonstrate cost-per-click bidding mechanics
ā¢ Long-tail keyword targeting - Case study using "Organic 16 oz Peanut Butter" to show how specific search phrases reduce competition and lower advertising costs
ā¢ Cost-per-click bidding calculations - Detailed breakdown of $1.00-$1.10 bid rates and profitability math showing $10 advertising spend generating $20 profit margins
ā¢ Geographic targeting and time zone scheduling - How to target specific locations and optimize ad delivery timing for maximum conversion rates
ā¢ Device-specific campaign optimization - Adjusting bids and strategies for desktop, mobile, and tablet users
ā¢ Split testing methodology - Comparing Ad A versus Ad B performance to improve click-through rates and reduce advertising costs
ā¢ Sales funnel conversion optimization - Improving customer journey from broad search queries to final purchase completion
Whether you're new to Google AdWords or looking to understand pay-per-click advertising mechanics, my step-by-step tutorial covers search engine marketing basics, keyword research strategies, bid optimization techniques, and conversion rate improvement methods for profitable online advertising campaigns.