If you're running Google Ads and not actively adding negative keywords, you're wasting budget every day on searches that will never convert. Job seekers, students, DIYers, competitors, free-seekers, all eating your spend.
In this video I walk through the exact process I use to find negative keywords, including the "trigger term" strategy that lets one negative keyword block dozens of related wasteful searches.
đź“‹ WHAT'S COVERED:
- Why negative keywords are non-negotiable for any account
- How to read the search terms report to spot wasteful searches
- The "trigger term" strategy (one negative blocks many searches)
- Common negatives every home services account should have
- Match types: phrase match vs exact match negatives
- How often to audit negative keywords
⏱️ TIMESTAMPS:
00:00 Why negatives matter
01:00 Reading the search terms report
02:30 The trigger term strategy
04:00 Real examples from a client account
06:00 Match types for negatives
07:30 How often to audit
08:30 Wrap up
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