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In this video, I expose the truth about adding negative keywords to your Google Ads campaigns. Contrary to popular belief, you might be wasting time or even harming your campaign performance! Learn how Google's advanced algorithm can optimize better without your manual interventions.
- Understand when negative keywords might actually be harmful.
- Discover the major assumptions for successful smart bidding strategies.
- Explore exceptions when negative keywords do matter.
- Learn how Google utilizes user data for smart bidding.
Time Stamps:
00:00 Stop wasting time on this
00:46 Why you're losing money
02:30 "Free" searches made $$$
04:20 Google knows more than you
09:44 Does this apply to you?
10:32 When negatives matter
13:04 What to do instead