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Google Ads Negative Keywords Tutorial

Name: Google Ads Negative Keywords Tutorial
Uploaded: 2025-12-02T11:30:10+00:00
Duration: 9 min 18 s

Loves Data

In this video, you’ll learn exactly how to use negative keywords in Google Ads to improve your results, reduce wasted spend, and take more control of when your ads appear. We’ll walk through how negative keywords work, how match types affect exclusions, and the right way to add them to both Search campaigns and Performance Max campaigns. You’ll see where to find your search terms, how to identify irrelevant queries, and how to decide whether to exclude them using negative broad, phrase, or exact match. I’ll also show you how to review existing negative keywords and add new ones at the ad group or campaign level.

JUMP TO A TOPIC

00:00 Introduction

01:01 Add negative keywords to search campaigns

07:26 Add negative keywords to Performance Max campaigns

08:40 Next steps

YOUR EXTRA RESOURCES

○ Google Ads Fundamentals Course – https://www.lovesdata.com/courses/google-ads-fundamentals/

○ Google Ads Glossary – https://www.lovesdata.com/blog/google-ads-glossary/

○ Google Ads tutorial series – https://www.youtube.com/playlist?list=PL1vNrn711L8SBV2eAXq0UL4pMCS_AGV7i

○ Google Ads resources – https://www.lovesdata.com/tags/google-ads/

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