The Customer Success function emerged with the SaaS model.
Its objectives are to:
- Ensure customer satisfaction
- Oversee the adoption and proper use of services
- Manage Churn
- Increase revenue per customer
During this webinar, we will discuss the importance of this role for a SaaS publisher and detail the main activities of the CSM.
Host: Didier FRAISSE. Consultant, Offer Marketing Specialist for software publishers.