Are you tracking revenue growth—but ignoring revenue that’s about to disappear?
Try the SaaS Revenue at Risk Calculator:
This free tool helps you estimate how much of your Monthly Recurring Revenue (MRR) is at risk due to churn, downgrades, or non-renewals.
What You’ll Learn in This Video:
What “Revenue at Risk” (RaR) means in SaaS
How to calculate at-risk revenue using churn signals
Why MRR alone is misleading without risk analysis
How to identify vulnerable customer segments
Ways to reduce churn and protect revenue
What is SaaS Revenue at Risk?
Revenue at Risk (RaR) is the portion of your recurring revenue that could be lost due to churn, downgrades, or failed renewals.
Instead of looking at past losses, it focuses on future potential revenue loss, helping teams act before churn happens.
How It’s Calculated:
A common approach is:
Revenue at Risk =
MRR Ă— Churn Probability
Some advanced models also:
Factor in customer health scores
Use product usage signals
Include renewal timelines and engagement data
What the Calculator Does:
Input:
Total MRR
At-risk customer segment or churn probability
Time horizon
Output:
Revenue at Risk (â‚ą or $)
% of total revenue at risk
Insights into revenue exposure
Example:
MRR = â‚ą10,00,000
15% revenue at risk
👉 Revenue at Risk = ₹1,50,000
This means a significant portion of your business could disappear if not addressed.
Why This Matters:
Helps identify churn before it happens
Enables proactive customer success actions
Improves retention and Net Revenue Retention (NRR)
Protects predictable revenue streams
SaaS businesses rely heavily on recurring revenue like MRR, which is the core indicator of financial health and growth trajectory.
Pro Insight:
Tracking only MRR is reactive.
Tracking Revenue at Risk = proactive growth strategy.
Who This Is For:
SaaS founders & operators
Customer success teams
Growth & retention teams
Revenue leaders & analysts
#SaaS #MRR #Churn #RevenueAtRisk #SaaSMetrics #StartupGrowth #Retention #GrowthMetrics