Key customer success situations like renewals, price increases, and upsells have a distinct buyer psychology. As such, they demand specific messaging and specific skills. The approaches that work for acquiring new customers don’t hold up in a customer success context—they backfire. And, there’s research to prove it. Join Tim Riesterer, co-author of The Three Value Conversations, as he looks at tested and proven research revealing how to make the biggest impact in the moments that matter most to CS and accounts teams. You’ll learn how to increase customer renewals, make the most compelling case for price increases, and drive more upsell revenue from existing customers.
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