Your average retention rate is hiding the real story — cohort analysis reveals it.
Cohort analysis groups users by shared characteristics or start dates to track behavior and retention trends over time. It's an essential analytics technique for understanding product stickiness, customer lifecycle, and long-term business health.
What you'll walk away with:
• Why average metrics quietly hide what's really happening
• How to build a simple retention cohort table from scratch
• Reading a cohort chart to spot exactly when users drop off
• How teams use cohorts to test whether a product change actually worked
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Note - This video was generated using Notebook LM.
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