In this tutorial, you will learn how to calculate retention rate and churn rate for a subscription-based business.
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Content
00:02 Intro
00:08 What is a cohort analysis?
00:30 Definition of retention and churn
01:20 Formulas
02:01 Learning outcome
02:23 Group into cohorts
03:10 Active months
04:29 Cohort table
06:50 Understanding the result
08:02 Retention
09:53 Churn
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