Most B2B teams find out a customer is unhappy when the renewal conversation goes sideways — by then, it's already too late.
In this video, Shane walks through how to build a customer health score in HubSpot: the qualitative signals HubSpot misses by default (sentiment, timeliness, results-driven ratings), how to pair them with native behavioral and commercial data, and the step-by-step process for building the score using HubSpot's score or calculated properties.
If you're relying on HubSpot to manage customer relationships, this framework gives your team an earlier warning system than the renewal call ever will.
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