In this webinar Antti Suvanto and Arto Kiiskinen will discuss the importance of customer segmentation. How does it help to get our product development priorities right and how it helps in selling our products.
Customer segmentation sounds trivial, but is it?
#segmentation #customersergment #eficode
Speakers
Arto Kiiskinen
Arto is a Leading Product Owner Coach with 20 years of experience in leading R&D activities, in large and small organizations, in many different roles. He loves to talk about product ownership and Agile at the team level. He is the author of the book OWN IT - 8 Simple Secrets to Product Owner Success.
Antti Suvanto
Antti is an experienced product management professional, eager to share his expertise in areas such as product strategy, innovation, product creation, lifecycle management, and managing portfolios. He likes to talk about these areas from different perspectives.