Customer segmentation is the process of dividing customers into groups based on common characteristics.
This can be done based on demographics, psychographics, behavior, or other factors.
In today's dynamic retail landscape, understanding your customers goes beyond demographics. Customer segmentation is a strategy that enables retailers to connect with their audience on a more personalized level.
In this episode, we'll delve into the crucial aspects of customer segmentation, analyzing market and industry trends, and effectively determining target segments to drive retail success.
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