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Defining ACCOUNT SEGMENTATION & Customer Engagement model

Name: Defining ACCOUNT SEGMENTATION & Customer Engagement model
Uploaded: 2018-08-29T05:20:07+00:00
Duration: 51 min 23 s

CSM Practice

#AccountSegmentation #CustomerSuccess

This video is the definitive guide for Customer Success Segmentation.

Delivering value to all of your customers is the best way to increase adoption and reduce churn. Your account segmentation model should be flawlessly designed to help you deliver value to your entire customer base. Whether you are an individual CSM looking to leverage segmentation for your account portfolio or an executive designing your company's overall segmentation model, this webinar Irit Eizips will give you the tools you need to make your customers successful.

00:00 Intro

01:12 CS Manager Goal

02:44 Assessing Right Segmentation

04:33 Formal Segmentation Model

10:33 Using Customer Data

21:49 Spreadsheet Example

26:52 Churn Risk

29:19 Churn Analysis

32:52 Increase Usage

40:36 Upsell, Cross-sell

41:55 CSM Goal

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📑 LEARN more about this topic in this blog:

https://www.csmpractice.com/segmenting-your-customer-base-to-scale-2/

⏬ Download: Customer Segmentation Model

https://www.csmpractice.com/customer-segmentation-strategy

Whenever you’re ready... here are 3 ways I can help you build, optimize or scale your customer success practice:

1. Grab a free copy of our Customer Success templates and infographics

We’ve created a resource library for you to gain easy access to best practices and benchmark data. https://www.csmpractice.com/resources

2. Subscribe to our CSM Practice newsletter

Subscribe to our CSMP newsletter and join a community of executives and business professionals dedicated to elevating their customer success game. https://www.csmpractice.com/newsletter-sign-up

3. Work with our team privately

If you are an executive working for a tech company, and you would like to work with our team to take your go-to-market growth strategy from ordinary to extraordinary using customer success methodologies … Just submit the 'Contact Us' form … let us know what are the key challenges you have working with clients, what you’d like us to work on together, and we’ll send you more details. https://www.csmpractice.com/cs-consulting