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I Studied 1,460 Onboarding Flows. Here's What I Found.

Mobbin

I've studied 1,460 onboarding flows across 986 apps and websites to find out: What makes good onboarding — and do we even need one?

Data Source:

- All onboarding flows analyzed using Mobbin — https://mobbin.com

A/B test results & case studies:

https://www.insidergrowthhq.com/p/3-case-studies-from-headspace-on

https://abtest.design/tests/onboarding-with-multi-intent-queries

https://abtest.design/tests/conversational-tone-in-onboarding

https://conversion.com/case-study/dollar-shave-club/

https://abtest.design/tests/separating-contact-information-into-multiple-screens

https://www.insidergrowthhq.com/p/3-experiments-to-boost-conversion

https://growth.design/case-studies/grammarly-onboarding-survey

https://abtest.design/tests/personalized-pricing-recommendations

https://abtest.design/tests/onboarding-checklist

https://www.insidergrowthhq.com/p/3-onboarding-and-checkout-secrets

Discover real-world design inspiration on Mobbin.com.

Featuring over 600,000 screens, 322,000 flows, and 1,000 apps, Mobbin is the world's largest UI & UX reference library of fully searchable mobile & web screenshots.

Find us on:

https://www.instagram.com/mobbindesign

https://x.com/mobbin

Chapters:

0:00 What makes good onboarding?

0:43 The framework

1:05 Showing the outcome

1:52 Onboarding that feels human

2:32 Personalization

3:46 Personalized Outcomes

4:47 Paywalls

5:31 Making long flows feel short

6:45 Teaching in context

7:54 Asking at the right moment

8:53 So... what does it come down to?

9:18 Do we even need onboarding?

9:44 Teaser

I Studied 1,460 Onboarding Flows. Here's What I Found. | Knoovi