Customer success teams play a vital role in building and retaining the customer base and securing the recurring revenue. In the long run the business will survive and growth with a healthy customer base.
In this episode we are exploring the questions:
- How to set smart goals and objectives for customer success teams?
- What are the areas of impact for customer success teams?
- Which KPIs would be appropriate?
- How to align the customer success KPIs with the sales and marketing funnel?
Key moments in this video:
00:00 Introduction
00:38 Customer Success has compounding impact on growth
04:46 Customer Journey - Example SaaS business
10:31 Areas of impact of Customer Success
10:46 KPIs for Customer Success
14:47 Smart Objectives tools
15:44 Conclusion
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