#woocommerce #checkout #conversions
In this video I am talking about how to customize your WooCommerce checkout flow with one-page checkout.
Here's the problem with your current checkout flow:
You run your paid ad campaigns or email campaigns and direct traffic to your product pages but your product pages are full of distractions.
It's simply because they've got the navigation bar at the top, links to other pages, upsell and cross sell products, related items etc.
This makes them cluttered and distracting. The users can click on any of these links and find an exit route.Â
The second problem is that before the user finally give their card details, they have go through multiple steps- most are redundant.Â
First they should click on 'Add to Cart', next 'Proceed to Checkout' and finally 'Place order'. All this on three different pages. And because there are so many steps on the way- there are drop offs at every step.Â
The checkout flow, is therefore not optimized to capture conversions.
On the other hand, one page checkout is optimized for conversions. The user does not have to go through multiple redundant steps to make the purchase.
They can stay on the product page and use the embedded checkout form on the side to fill out their details and pay for the item.
One-page checkout forms are therefore the most important part of an ad funnel. You can confidently direct traffic to these pages.
WooCommerce Checkout Page | WooCommerce One Page Checkout | Customize WooCommerce Checkout Flow