Want to reach the right people with your ads on Facebook and Instagram? This video is a complete beginner-friendly tutorial on how to create an audience in Meta Ads Manager (formerly Facebook Ads Manager). Learn how to build custom, saved, and lookalike audiences that increase your ad relevance, engagement, and conversions.
✅ What You’ll Learn:
What is an audience in Meta Ads
Overview of different audience types:
🔹 Core Audience – based on demographics, location, interests, behaviors
🔹 Custom Audience – based on website visitors, email lists, video viewers
🔹 Lookalike Audience – reaching new people similar to your best customers
Step-by-step guide to create:
🔸 Location and age-based targeting
🔸 Interest and behavior-based segments
🔸 Website retargeting with Facebook Pixel
🔸 Customer list upload for email targeting
🔸 Creating lookalike audiences from existing data
Tips to refine and save your audience for future campaigns
Common mistakes to avoid when setting up targeting