The more things change on platforms like Facebook and Instagram, the more they stay the same. The best practices for creating effective ads and posts have been almost unchanged for ten years.
Yet the tools we may use to achieve success often change quite a lot.
Where posting a single ad may have seemed like a good idea a decade ago, we now have a plethora of tools that allow us to not only post ads, but use our email lists, the website traffic and even the actions of people on our Facebook pages and Instagram profiles to define personalised audiences that are far more likely to love what we're doing.
In this special presentation from Meta (Facebook) Australia, Business Station and the Australian Government's Digital Solutions program, learn:
1. What today's best practices are for images, graphics and videos on Facebook and Instagram
2. What core audiences can be targeted for ads on both platforms
3. How to use information in the system and from your own sources to target more precise kinds of people using Custom Audiences
4. How to expand you targets out to reach new potential customers who are likely to love what you do through Lookalike Audiences
This workshop is brought to you by Business Station and AusIndustry under the Digital Solutions Program.
ABOUT PRESENTER
Dante St James is a Lead Trainer with Meta (Facebook) Australia & New Zealand and also a Training Partner for Google's Digital Springboard, the Australian Government's BeConnected program and the Australian Cyber Security Centre's Stay Safe Online program. His background in digital technology, the media and owning his own small businesses in eCommerce, Digital Marketing, Video Production and Business Consulting has led to an approach that takes in the best practices from the world's leading marketers, condensing the most relevant information into actionable pieces to help small businesses move forward without all the techno-jargon.