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Master advanced Meta Ads targeting techniques with this in-depth guide on custom audiences, lookalike audiences, and audience layering. Learn how to leverage first-party data, behavioral targeting, and psychographic insights to reach high-intent customers and maximize ad performance. The power of CRM-based audience segmentation, effective retargeting strategies, and top advertisers' latest audience optimization techniques. Whether you're a business owner, marketer, or agency professional, this course will equip you with the latest strategies to scale your campaigns profitably. Stay ahead in the evolving world of Meta advertising!
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00:00:00 – Introduction & Course Overview
00:00:35 – Key Elements: Targeting, Ad Copies & Funnel
00:01:09 – Why Old Strategies Don’t Work
00:02:02 – Shift to Custom & Lookalike Audiences
00:03:23 – Understanding Custom Audiences
00:04:29 – Using Customer Data for Retargeting
00:05:31 – Case Study: Effective Retargeting
00:06:32 – Lookalike Audiences & High-Intent Customers
00:07:40 – Data Management & CRM Importance
00:08:42 – Behavioral & Psychographic Targeting
00:09:45 – How Brands Use Behavioral Targeting
00:10:50 – Psychographic Targeting & Customer Insights
00:12:43 – Data Segmentation & High-Intent Audiences
00:14:33 – Audience Layering: Precise Targeting
00:15:31 – Combining Layers for Maximum ROI
00:17:01 – Implementation & Best Practices
00:17:30 – Testing, Optimization & Learning
00:18:00 – Next Video: Evolution of Ad Copies
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Useful Links:
✅ Let’s connect online:
3) For Collaboration - fxretina@gmail.com
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🙋♂️ Who am I:
Aditya Singh is a digital marketer for the last 6 years, and he is actively working with numerous brands.
He is an expert in Google Ads, Facebook Ads & Lead Generation funnels. Aditya is the founder of a digital marketing agency, Fx Retina, based in Lucknow.
He shares complex digital marketing content in a very simple way that even a 5-year-old kid can understand and implement.
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Video credits:-
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