Are you reaching the right people with your Facebook and Instagram ads? Understanding the different audience types in Meta Ads is the key to maximizing your campaign spend and delivering the right message at the right time in the customer journey.
In this month's Web Wonks walkthrough, Grace explains the three core audience types in Meta Ads Manager: Saved Audiences, Custom Audiences, and Lookalike Audiences. Learn exactly when to use each one to target cold traffic, retarget warm leads, and scale your customer base.
This month, we discuss:
• Navigating the Meta Ads Audience Dashboard
• Saved Audiences: Targeting by Demographics, Interests & Behaviors
• Custom Audiences: Retargeting Warm Traffic & Customer Lists
• Lookalike Audiences: Scaling to Find Similar Customers
⏱️ CHAPTERS:
How to Choose the Right Meta Ads Audience (2026 Walkthrough)
0:00 Introduction to Meta Ads Audiences
0:28 Navigating the Meta Ads Dashboard
0:50 Type 1: Saved Audiences (Cold Traffic)
2:19 Type 2: Custom Audiences (Warm Retargeting)
3:11 Type 3: Lookalike Audiences (Scaling)
4:16 Quick Recap of the 3 Audience Types
Get in touch with our team and see how we can help with:
▶ Google Ads
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▶ Ecommerce Maturation
▶ Social Conversations
▶ Brand Building
▶ Email Touch Points
▶ Data Driven Machine Learning
▶ Insightful & Directive Reporting
▶ AI Infused Consulting
▶ All driven by Web Analytics scoped for all sized companies.
Why Choose Web Wonks?
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