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How To Create Lookalike Audience On Facebook Ads (2025 Tutorial)
If you’re running Facebook Ads, lookalike audiences are one of the most powerful tools you’re probably underutilizing.
They can decrease your cost per lead, lower your cost per acquisition, and help you scale your campaigns faster.
Whether you already have a running ad account or are just starting out, you can implement these strategies today to see instant improvements.
00:00 – Introduction: Why lookalike audiences matter for your business
00:07 – Benefits: Lower cost per lead and scale your campaigns
00:18 – Accessing your Facebook ad account and audiences section
00:55 – Difference between Custom Audiences and Lookalike Audiences
01:30 – Creating a Lookalike Audience from Pixel or customer data
02:07 – Selecting audience size: 1%, 2%, 5%, 10%
04:44 – Alternative sources: Instagram followers and website visitors
07:33 – Using 180-day lead data for maximum audience size
08:10 – Creating multiple Lookalike Audiences for testing
08:46 – Running ads with the Lookalike Audiences
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I started in 2015 with zero ad experience & no roadmap.
$15M in ad spend & $40M+ in revenue generated later, I've cracked the code on how to successfully build customer acquisition systems using paid ads in almost every industry imaginable.
I am also the CEO of an ad agency called JetAds - if you want Done-For-You help: apply here: jetads.co.
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CONNECT WITH ME
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Inquiries: youtube@jetads.co
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