Stop guessing which ads are actually driving your sales. In this video, we dive into the world of Multi-touch Attribution (MTA) to show you how to track the entire customer journey, from the first click to the final purchase. You’ll learn why relying on a single touchpoint can be misleading, the pros and cons of different attribution models, and a step-by-step guide on how to implement MTA to optimize your marketing budget.
⏱️ TIMESTAMPS:
1:01 - What is Multi-touch Attribution?
1:54 - Why use Multi-touch Attribution?
2:20 - Single vs Multi-Touch
3:05 - Drawbacks of Multi-touch Attribution
3:58 - Types of Multi-touch Attribution models
5:37 - How to Implement Multi-touch Attribution
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