The book Nudge by Richard Thaler and Cass Sunstein popularized a simpler, cheaper, and more scalable approach to behavior change compared to traditional methods. This video provides an easy introduction to the concept of a nudge, and offers some examples and applications for their use.
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Sources:
DellaVigna, S., & Linos, E. (2020). Rcts to scale: Comprehensive evidence from two nudge units (No. w27594). National Bureau of Economic Research.
Thaler, R. H., & Sunstein, C. R. (2009). Nudge: Improving decisions about health, wealth, and happiness. Penguin.