AI is famous for writing, but its real superpowers are analytical. This video walks through three ways to use AI for competitive analysis. It’s a fast way to get competitive intelligence based on various inputs:
1. AI for SEO competitive analysis
We’ll give AI a keyword gap report that shows the phrases for which our competitors rank, but we do not. AI will analyze this report and tell us our best keyword opportunities for that page. Then it will suggest copy edits to capture those opportunities and improve our organic traffic.
2. AI for website and content strategy competitive analysis
We’ll give AI two sitemap.xml files so it has the scope of the websites and the names of all the URLs. From this it can understand the site structure, key offerings and the content marketing. Then it can compare and contrast the offers and content programs and even create a bar chart showing which has more of which kinds of pages.
3. AI for messaging competitive analysis
We’ll give AI two homepages, ours and a competitor’s. From this it can glean the high-level messaging and positioning for each. Then we’ll give it a persona and have it consider each brand from the perspective of our target audience. If you don’t have a persona handy, you can use the link below and grab our AI persona prompt
Here are the jump links for the three types of AI competitive analysis and comparisons:
0:45 AI competitive analysis for SEO: Grab the keyword gap report and clean up the data
2:05 The SEO competitive analysis prompt and giving AI the CSV file
3:10 The on-page SEO recommendations prompt
3:45 AI competitive analysis for websites and content strategies
4:45 The website competitive analysis prompt and giving AI the links to the sitemaps
5:15 The AI response, recommendations and visualization of the URL comparison
6:48 The messaging and positioning competitive analysis prompt
7:35 The analysis of the two brands based on the uploaded homepages
8:45 Prompt for persona-based analysis of messaging gaps
10:05 Visualization of the messaging comparison of multiple brands
This video shows you how to leverage AI for quick competitive analysis. By the end you’ll know practical methods for aligning your brand's strategy with your audience, how to optimize messaging, and discover gaps in your competition's approach.
Perfect for marketers exploring innovative ways to analyze and improve their online presence.
You can get the full post with the detailed step-by-step process here on the Orbit blog...
And here are the other resources mentioned in this video…
Happy Prompting!
Andy Crestodina
Orbit Media Studios
#AImarketing #competitiveanalysis